10 On-Page Optimization Factors to Help You Rank On Google
Did you know that a recent study showed that the first page of Google receives almost 85% of total web traffic? The subsequent pages are estimated to receive only 5% or less of total traffic. Improving Google rankings and performance without being penalised can be the key to a strong online presence generating better leads!
Wondering how to achieve first page ranking on Google? Think about the essential ranking factors which a website needs to follow for appearing in the top search results in Google which we have explained below.
Here’s the ultimate guide to help you improve your SEO IMMEDIATELY!
Key Page Optimisation Factors to Help You Achieve Rank on Google:
- Keyword In URL:
Including your primary keyword in the URL slug can be an effective way to attain top rankings on search engine result pages (SERPs). This is because when you include your keyword in the URL, it sends a relevancy signal to Google.
- Keyword In Title Tag:
The title Meta tag is one of the strongest relevancy signals for Google. Including one of your keywords in it will indicate to Google what it should rank the page for. Pages optimised with the keyword placed at the start of the title tag can help you rank better than the ones where the keyword is closer to the tag end.
- Keyword In Meta Description Tag:
Keyword in the Meta description tag is another factor which is crucial for gaining user clicks from SERPs. Including your keyword in it increases its relevance both to Google and searchers.
- Keyword In H1 Tag:
This is another important ranking factor which acts as the description of the page’s content. Though discussions are ongoing about its importance, including the keyword in the H1 tag of a page is still a good practice.
- Image Optimisation:
Images can also send relevancy signals to the search engine through their text, description and caption. So, in addition to your texts, you should consider optimising other media too.
- Website Speed:
Since internet users have a short attention span online, they want quick results. They expect websites to load quickly, without any problem. In fact, most users abandon a website if it fails to load with a few seconds. Google understands the significance of speed very well and so the websites which load quickly rank higher on SERPs.
- Duplicate Content:
Not everything has a positive effect on your ranking. If you have similar content across various page of your website, it can actually damage your rankings. So, it is always wise to write original copy for each page to avoid duplicity.
- Canonical Tag:
There are times when having two URLs with similar content becomes unavoidable. Using a canonical tag on your site can be a great way to prevent duplicate content issues. The tag clearly states to Google that though the same content is on two different pages, they are one.
- Internal Links:
This is another great way to achieve a top rank on SERPs. Interlinking the pages on your website can help Google understand the flow of the site and shows a good user experience.
A sitemap helps Google to index all pages on your website. It is the most efficient and simplest way to tell Google about the pages included in your site.
Choosing professional website SEO services from a reputed company can be the best way to achieve fast ranking on Google. Is it time to escalate your business to new heights!